NEW RESOURCE

Check out this new resource for woman entrepreneurs...


Work from home business opportunties at Women's Work
For women who mean business, visit this site offering info and resources about work at home business opportunities and other work from home options for flexible careers or part-time job opportunities.

GET THE LATEST NEWS

Never want to miss out on the latest Carey Formula News? Now you can get updates straight from the source!

Sign up for our Email Newsletter

WATCH ONLINE

Barbara Carey Interviewed on Turning Point TV.  Watch the clip here.

TOP TEN REASONS NOT TO LICENSE YOUR PRODUCT

1. Risky-Numbers game. Big companies look at 100s if not 1,000s of products. Your chances are slim.

2. Big companies want you to have a patent before they even look at your invention for legal reasons, so they don't get sued. This may be the wrong strategy for your product. You may want to bring your product out first and keep your patent a secret. And if someone wants to knock you off they don't know how you positioned your patent.

3. They might get excited about your idea and say they want it, but later shelve it for another idea that is more exciting.

4. The decision maker may quit, and his/her replacement might not agree to the terms that were offered before, then your deal is gone.

5. They might not pay you even if they do bring your product out. (This happened to me once.)

6. They can negotiate you down so far that you might feel disrespected and helpless.

7. They might not fully back your product and or create strategic marketing plan. Even if they do the minimum you requested the launch could be tainted and it will be very difficult to re-launch your product and or have another company buy it.

8. They make huge margins and you see very little money yourself.

9. If your product is successful, they will negotiate you down to keep it.

10. Even with a licensing deal you might have to create your own PR campaign, which will require even more money.

MEET BARBARA CAREY

Barbara Carey will soon be touring Northern California with "meet and greets" at select Barnes & Noble and Borders stores...

Here is a list of events confirmed so far. Stay tuned for more!

June 16th 1pm - 3pm: Barnes & Noble, Walnut Creek
June 23rd 1pm - 3pm: Barnes & Noble, Walnut Creek
July 7th 12pm - 4pm: Borders, Emeryville
July 28th 3pm - 5pm: Barnes & Noble, Redwood City
August 3rd 7pm - 9pm: Barnes & Noble, San Bruno
August 18th 12pm - TBD: Barnes & Noble, San Jose
August 25th 1pm - 3pm: Barnes & Noble, Corte Madera
August 29th 7pm - 9pm: Barnes & Noble, Jack London Square
September 1st (Time TBD): Barnes & Noble, San Jose
September 8th 3pm - 5pm: Barnes & Noble, Pleasant Hill

THE REST OF THE STORY....

I  Like Liked Beer

So I babysat, making just $8 per day. I love children and we had a lot of fun.
I also like parties so I had parties for the kids and invited other kids (the
ones with older brothers) to join in the fun. But, after babysitting. My posse
and I would head down to the waterfront clad with fake IDs.  We went to
Muddy Waters, which was a blast, and it was also where the “good old boys”
hung out. Now, if you have ever been to St. Louis you know what I mean. They
sing songs like “Rocky Top” and chug beer between songs. Given my spirited
nature and love for new experiences, as well as competition, I joined the fun.
I became very good at chugging beer. Actually I was not just good. I was
great. (Sorry for boasting, but its true). I then had an idea. I would use my
newfound skill to make money! Before I tell you about this, let me give you a
visual. I had a very innocent all American good girl look. I did not have the
look of a girl who could slam a beer down in less than a few seconds. So I
walked up to these burly men and said, “Hi, I am Barbie and I bet I can chug
beer faster than you. They would laugh and say, I bet you can’t and I would
say I bet you $5 I can. Then we would chug and I would win and I was really
liking this concept of easy money. I thought this is amazing that I can chug
two beers in 15 minutes and make more money than I did all day. I wanted more
easy money, so I chugged 5 beers. It wasn’t pretty, to say the least, but I
was determined to make more easy money. So I tried a new strategy. I walked up
to the men and said, “Hi I am Barbie and I bet I can chug beer faster than
you. They said, “I bet you can’t” and I said, “I bet you $50 bucks I can”.
Pretty smart huh?  It didn’t work. Nobody would chug beer with me for
$50. But I didn’t give up. I tried again, “Hi I am Barbie and I bet I can chug
beer faster than you” They said, “I bet you can’t” and I said I bet you $25
dollars I can”. I got lots of takers and could convert 1 of every 3
people.  I found my sweet spot and made a ton of money that summer. 
This was also my very first lesson in Price Elasticity. This is also the key
lesson, that one day off in the future, I would bring forward and apply to my
business to selling millions of products.

It’s been 29 years since that glorious summer of  ’78 and I am still
friends with 5 of the girls from that first slumber party. Although we are
scattered all over the country, we have a phone tree for crises that arise,
and we get together every year just for fun.

The moral to this story is that you can have just as much fun in St. Louis,
Missouri as you can in Santa Cruz!

BAD BEHAVIOR

The year was 1978. I was a junior in High School. While I loved to learn, I much preferred to learn outside of the four walls of a classroom. I didn’t like to go to class, so I found myself in jeopardy of not graduating from High School. It was crazy. I would go to class and just before the last bell this overwhelming feeling would envelop my entire being and I would bolt right out of the room. I headed for the library, checked out books and retired to the back lawn to read. I loved books. I loved information and I would eat up every page - reading hundreds of books. Every subject was interesting to me: history, science, anthropology, and medicine. You name it; I wanted to know everything, and I could not get enough information. Class was boring and I saw no need for a formal education, after all, I thought to myself, “I would have an empire of products and I did not need school to get me where I was going”. My folks just didn’t get it.

It was all I could do to get through the year and summer was near. I was going to spend the summer in Santa Cruz! I had visions of suntans, cute boys and yes more books, lots of books. What a glorious summer it would be. Then all hell broke loose and the unimaginable happened. My father came to me and sat me down to deliver devastating news. He told me I was “incorrigible”. Because I didn’t know what incorrigible meant, I said, “Thank you Dad”. I thought it was a good thing because my dad would never say anything mean to me. But he knew I did not understand, so he explained further. He said, “Being incorrigible means that you have a lot of “potential,” but you do need to learn “new behavior.” He explained even further that I would be spending my summer in St. Louis, Missouri babysitting my six little cousins everyday for $1 an hour. I couldn’t believe it! What’s in Missouri anyway? Don’t they have some kind of an arch there and no beaches? No Dad - I can’t have fun in Missouri!

The decision was made. I was put on a plane and arrived in St. Louis in mid June. My family lived in a neighborhood with other Catholic families that had lots of kids. I knew no one and instantly longed for friends. So I went on a hunt for new friends and knocked on doors. I said, “Hi! I am Barbie and I am “incorrigible” and I am here to learn “new behavior.” Do you know any girls my age?” That night I had a recruited nine new friends and had a slumber party. We stayed up all night and talked, giggled, told stories and revealed our dreams to each other. At one point I remember blurting out, “Hey girls you are just like me! They said, “We are?” I said, “Yes, you are “incorrigible.” They said, “What does that mean?” I said, “It means you have a lot of “potential” That summer we wore our “incorrigibility” in our hearts like a badge of honor. My dad got his wish. (be careful what you wish for). This was the summer that I learned “new behavior.” You see, this was the summer I learned how to chug beer.

… to be continued …

PRICING YOUR PRODUCT

Check out Part Two of Barbara's
interview on American Inventor Spot:
PRICING
YOUR PRODUCT

SILVER SEAL AWARD WINNER

A LESSON IN BRINGING YOUR PRODUCT TO MARKET

Check out Part One of Barbara's interview on American Inventor Spot:

PASSION, PERSISTENCE, AND PERSPECTIVE

THE CAREY FORMULA

Barbara is now a semi-finalist for the Independent Publisher Book Awards
"Business Breakthrough of the Year" Award for "The Carey Formula: Your
Ideas Are Worth Millions."

You can read more about the awards HERE

WHAT IS AN ENTREPRENEUR?

…Our operational definition of an entrepreneur is:
“One who recognizes & exploits opportunities without regard to resources currently
controlled.”

We also discussed the origin of the word entrepreneur: “The word entrepreneur comes from the 13th century French verb entreprendre, meaning “to do something” or “to undertake.” By the 16th century, the noun entrepreneur, had emerged to refer to someone who undertakes a business venture. The first academic usage of the term was by economist Richard Cantillon in 1730. For Cantillion, the bearing of risk – engaging in business without an assurance of the profits that will be derived – is the distinguishing feature of an entrepreneur. The term entrepreneur was further popularized by economist Jean Baptiste Say, who in the early 1800s, used the term to refer to individuals who create value in an economy by moving resources out of areas of low productivity and into areas of higher productivity and greater yield. In 1848, economist John Stuart Mill used the term in his very popular book, Principles of Political Economy. To Mill, the distinguishing feature of an entrepreneur was that they assume both the risk and the management of a business.”

Patrick Henry
Assistant Professor - Clinical Entrepreneurship
Lloyd Greif Center for Entrepreneurial Studies, USC

MY FAVORITE SUBJECT

WELCOME TO MY NEW BLOG

Dear Family and Friends:

When I first started out in business, I was as competitive as anyone could be. I was led to believe sales were a kind of game, so you had to keep score. After all, what was the point if you couldn’t measure wins and losses, measure your performance against that of others?As an entrepreneur, I fell into that same trap early on. I defined my success against the standards set by others, by society at large. In time, I realized that when we use those definitions we are also defining the limiting boundaries of our efforts. Success and failure can’t be measured in dollars and cents. It can be measured in units of lessons learned, attempts made, new trails blazed, relationships built and strengthened, and fortitude tempered.Too strong of a focus on traditional definitions of success can narrow our vision. We become like the thoroughbred, blinders on, neither looking left nor right, someone or something else on top of us, imposing their will on us, leading us to an arbitrary finish line.Believe it or not, your children and your family won’t measure your success based on the number of rooms in your home, the number and type of cars in your garage, the number of decimal places in your bank account—they will count the minutes, hours, and days you spend with them enriching their lives. Though sometimes in our rush to meet other’s expectations of success we slip and develop a case of the “terrible too’s.” We become too busy, too tired, too focused, too stressed and lose sight of our true priorities and successes. Like many phases, it is one we grow out of, but unfortunately it sometimes takes so long it becomes a case of too little, too late. We are often encouraged to count our blessings, but is merely counting them ever truly enough? Shouldn’t we be investing those blessings in the lives of others, spreading the so-called wealth, seeing them pay off in rich dividends that benefit the world outside our own small circle? Isn’t another way to measure our success by tallying the ripples we make in other peoples’ ponds? Isn’t it possible that the effect of a single pebble many times multiplied can produce a wave that erodes the barriers that prevent others from succeeding? That the tide we can be part of is capable of carrying others on toward a successful completion of their journey. Our time on this planet is in many ways brief, but the impact we can have, the legacy we can create, the changes we can initiate or advance, the lives we can touch, can far outlast any traditional measure of success we may attain.The race is not always to the swiftest, strongest, or even the smartest. Frequently, it goes to the one who is surest of the destination, the one most willing to explore detours, the Good Samaritan who is willing to set aside time to help those who’ve stumbled along the way. When we extend our hand to another, we benefit as well. We establish a connection, understand better that we are not alone, feel the universal pulse that beats at the center of our world—a pulse that nourishes and sustains us, gives us the strength and the courage we need to carry on in our effort to attain the most important goal of all. We will know that our lives and our work mattered—not just to ourselves, but to humanity at large. I want to take a moment to thank my friends and family for all their love and support over the years.

Love, Barbara

BARBARA CAREY'S WAY

INTERVIEW

Check out Barbara's online interview! CLICK HERE

PERSISTENCE, PATIENCE AND POSITIVE ATTITUDE

After reading Barbara’s book “The Carey Formula Your Ideas Are Worth Millions” I noticed similarities in our approach not just to inventing, but our outlook on life. The Carey Formula has three P’s – Passion, Persistence, and Perspective – I also have three P’s that have made my inventing successful:
.
Persistence- Dictionary.com defines persistence as “the act or fact of persisting.” I would expand on that definition to add “A controlled steady movement towards a goal”. Many Inventors tend to be overly pushy and demanding wanting answers immediately from the company they are trying to get interested in their product idea. There is a fine line between Persistence and being a Pest. Once that line is crossed your chances of success are lost.

Patience-If you don’t have it, you better start learning it. Inventing is a love/hate relationship. You love your idea and want the world to buy it, but you hate the time it takes to get it to market. No matter how much control you think you have over your project there are always obstacles you can’t control. So, unless you are the sole person doing every aspect of the design, gathering materials, manufacturing, shipping, sales, marketing, product placement and own a chain of stores to sell it, you will be waiting on someone.

Positive Attitude- The final P is Positive Attitude. Without it the first two mean nothing. Your attitude can make or break your success. Whether it is a meeting with potential investors, a presentation of your idea to a company or speaking with a consumer about your product your attitude is key to your success.
You have to have faith in yourself and your idea. If you don’t why should anyone else? You don’t see an infomercial on T.V. saying “We think you might like our product.” Instead they are saying “You will love how it does _________ faster, better, easier.” Why, because they know these are words that are positive and tell the consumer the benefits of their product. They are stating all the positives to get you in that same frame of mind.
Ask yourself why you came up with this idea. Do you truly believe it will accomplish what you say it will? If you can be positive about your product and its benefits are real, not just hype, it will sell.

Remember- “Dreams are accomplished by people who do, not by people who wish”.

Roger Brown- Inventor/Author
http://www.rogerbrown.net

AMERICAN INVENTOR

THE SEARCH FOR AMERICA'S NEXT GREAT INVENTION BEGINS....

Auditions for the second season of ABC's American Inventor has begun. If you have a prototype, sketch, or even just an idea for a retail product, you can pitch it at one their casting events - dates below:

Los Angeles – COMPLETED
San Francisco – March 25th
Chicago – March 30th
New York City – April 4th
Orlando – April 9th
Houston – April 13th.

Winner receives $1,000,000 prize!
Team entries accepted. ALL ages welcome.
More information available at: www.AmericanInventor.tv
'American Inventor is not an affilite of The Carey Formula or Akasha Group this is simply an informational post

THE SECRET VS. THE FORMULA

With over twenty years of experience, dedication and perseverance, self-made millionaire Barbara Carey shares her knowledge with the world. In The Carey Formula, Barbara openly shares the secrets to her success.

The Secret is a new video released discussing “the secrets to the universe.” We believe greatly in the concept behind this vision. However, The Carey Formula takes this concept one step further. Don’t get lost in the abstract. Barbara is a huge believer in the power of positive thinking, but she also knows you have to move beyond positive thinking and be an active participant in your future. The Carey Formula teaches you the steps you need to take action and move your dream forward.

Barbara Carey has brought more than 100 products to the market, launched seven companies and been awarded more than a dozen patents.

Tim Draper, Founder and Managing Director of Draper Fisher Jurveston has said,

“WHEN BARBARA ENVISIONS A COMPANY, SHE WILLS IT TO LIFE.”

The Carey Formula goes beyond envisioning the future you want and teaches you an easy, proven, step-by-step formula to move your dream forward.

In this book, Carey takes you through her trials and tribulations in the business world and in life. You’ll learn in detail what works and what doesn’t.

The Carey Formula is not only a business formula, but also a formula for life. It is a formula to pursue and achieve your goals and dreams. Move your dream forward today using The Carey Formula.

SANTA CRUZ SENTINEL

Peggy Townsend, Name Dropping: Women in Philanthropy boosts learning with grants
Two years ago, a group of women got together with the sole purpose of giving back to their community.

Recently, that group, filled with community movers and shakers, got together for their annual luncheon at Chaminade's Library to mark just how far they've come.

Sitting at rose-bedecked tables, the Women in Philanthropy group heard from representatives of four programs they have helped with a quartet of $10,000 grants.

Lisa Mount of the Reading Recovery program told how one first-grader regained her confidence with tutoring that helped raise her reading level. Teacher Alene Nelson of the Math, Engineering, Science Achievement program said their program helps children's creativity grow with fun after-school science and engineering projects, while Sally Arnold of Santa Cruz Gardens Elementary School related how the school's literacy program helps intermediate English learners gain a stronger foothold in the language. And Arlene Gotschalk of the SPECTRA arts program explained how kids are learning through art at four Pajaro Valley Schools.

WIP member Anne Cawley said the group focused its efforts on helping children early on. "To succeed in life, children have to have a good foundation," she said. The funded programs do just that.

The group of remarkable women also got to hear from another remarkable woman: Barbara Carey, who calls herself a serial entrepreneur and has brought more than 100 products to the market, including the Harigami hair accessory and Dittie brand tampons. Barbara became a multimillionaire in the process.

Barbara, who has a home in Santa Cruz, talked about her secrets for success and also brought copies of her book "The Carey Formula," donating all the proceeds from the sale of the books at the luncheon to the Women in Philanthropy group.

Among the women at the luncheon were Carol Girvetz, Ana Ventura-Phares, Pat Rebele, Kathy Robison, Barbara Sprenger, Diane Cooley, Barbara Goza Chemers, Susan Mauriello, Betsy Woolpert, Dixie Rees, Carol Adams, Marlena O'Sullivan, and Debbie Liardet, among others.
Brink's Trophy Shoppe, Boulder Creek Flowers, Pajarosa Floral and ShutterBug Chocolates donated items for the interesting and informative luncheon.

If you're interested in learning more about this high-powered, community-minded group of women, call 465-2203.